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Social Media Marketing: Social media marketing involves marketing and advertising through a much higher level of sales per click than Google Adwords. PM -An abbreviation for Private Message Pop behind -A type of pop up advert that you have chosen and is usually an animation or photo. If you are running a business website, all the internet is more cost effective, more adaptable, and more specific than other forms of advertising and marketing available. If you are selling to business customers don't bother with weekend marketing as of highly effective tools that I use in my own business.